Instead, they materialise through a rigorous experimental discovery process. Colourful characters of discoveryĬhris Rock, a comedian, knows that clever ideas never pop into someone’s mind by accident. Methodologies presented in Little Bets are not protocols that must be strictly adhered to, but rather they help to free the creative mind to discover. They are arduous, analytical, strategic and pragmatic. He found similarities in the way Pixar creates films, Amazon develops new markets, stand-up comedians produce new jokes, architects design new infrastructure, generals construct counter-insurgency strategies, etc. In the book Little Bets: How breakthrough ideas emerge from small discoveries, Peter Sims did some extensive groundwork on innovative people to learn about their creative processes. When big ideas come from small discoveries
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